What You Can Do About The Future Today
It’s tough to make predictions, especially about the future.” ? Yogi Berra You may not have time to think about the future now – you’re too […]
4 questions to ask at this point COVID time
Where were you on 9-11? Despite that date being roughly 6,800 days ago, it’s likely that you also remember exactly where you were and […]
PERPETUAL WEDNESDAY!
For most of us, this is not our first rodeo. We’ve all survived 9/11 and the Great Recession and we will survive […]
Prepping for the ’next normal’
“There is nothing so constant as change…” Change is the byword these days… and it’s happening everywhere. The interesting thing is that […]
You Say You’ve Got an Evolution
You Say You’ve Got an Evolution This is the third time in the last 20 years that I was certain that it […]
Help create a new way forward
None of us is as smart as all of us Have you noticed that people these days are acting a bit more, […]
So what is your REpossibility?
The disruption and distress of the past month is about to pass… into April. It seems like this is not going away […]
A Crisis is a Terrible Thing to Waste: Clues
How do you keep your brand relevant during these tough times? Here’s clue #1 – this is not a selling opportunity. My […]
A Crisis is a Terrible Thing to Waste
Interesting, this sitting here at home trying to stitch back your professional life, and perhaps your company. Who knows what the world […]
7 Best Practices to Boost Your B2B Prospecting
A recent assignment, interviewing senior executives worldwide about their purchase process reinforced our view that some or all of what you think […]
MarTech vs. Marketers: Three Ways to Bridge the Gap and Drive MarTech ROI
A cross-industry study by B2P Partners of marketing executives and their relationship with MarTech reveals that marketers are not happy with the business outcomes […]
Cleanup in Aisle 3: Bizarro Customer, um, Service
In the past few years "buyer personas" have become a standard marketing tool or concept. Unfortunately for many, they have become another "box to check" on the ever-growing list of things marketers must do... often without much to show for the effort. So... are personas a real asset to marketers or just another faux marketing fad?