What I Learned About Content Creation From Roy G. Biv
A children’s mnemonic device to remember the colors of the rainbow, or light refracted through a prism, or the palette of visible […]
The Power of Personalization
The Power of Personalization We all know that personalization has been a mantra within the B2C space for quite some time now. […]
New Rules of Planning for 2021
September is for planning Well, in normal times. But we have to plan… even in abnormal times. Even if we know our […]
Is What’s Old New Again?
Author Stephen King once wrote, “Sooner or later, everything old is new again.” While King might have stated this in regard to […]
What I Learned About Marketing From Dion, Studs Terkel, Saint Augustine, and Michelle Obama
Here are three words associated with this unusual experience of working from home (or living at work). Isolation, stress, ambiguity. They are […]
What I Learned About Making a Point from Winston Churchill
How do you communicate a benefit-rich idea and have the other party listen to you, think about it, and take the recommended […]
Three Target Market Insights Critical to Effective B2B Content Marketing
In the past few years "buyer personas" have become a standard marketing tool or concept. Unfortunately for many, they have become another "box to check" on the ever-growing list of things marketers must do... often without much to show for the effort. So... are personas a real asset to marketers or just another faux marketing fad?
Content Karma: Crappy Personas = Crappy Content!
In the past few years "buyer personas" have become a standard marketing tool or concept. Unfortunately for many, they have become another "box to check" on the ever-growing list of things marketers must do... often without much to show for the effort. So... are personas a real asset to marketers or just another faux marketing fad?
Cleanup in Aisle 3: Bizarro Customer, um, Service
In the past few years "buyer personas" have become a standard marketing tool or concept. Unfortunately for many, they have become another "box to check" on the ever-growing list of things marketers must do... often without much to show for the effort. So... are personas a real asset to marketers or just another faux marketing fad?
Turn your Case Studies into Selling Stories P1
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] There are some things in life that you know how they will end even before they begin. The movie […]
4 Steps to Get Real Marketing Impact From Your Personas
The Persona at the End of the Line Like most marketers, you’ve got “personas” on your “to do” list. You can’t be […]
Improve Your Website Impact with a Fun “12 step” Program
Some B2B websites are treasure troves of great content just stacked to the ceiling. And the librarians need not implore visitors to whisper... because there are so few visitors anyway. What does it take to get your website humming like a cocktail party?