What I Learned About Content Creation From Roy G. Biv
A children’s mnemonic device to remember the colors of the rainbow, or light refracted through a prism, or the palette of visible […]
The Power of Personalization
The Power of Personalization We all know that personalization has been a mantra within the B2C space for quite some time now. […]
What I Learned About Marketing From Jim Thorpe
James Francis Thorpe was an Olympic gold medalist who was known as the greatest, most versatile athlete in the world. His life, […]
New Rules of Planning for 2021
September is for planning Well, in normal times. But we have to plan… even in abnormal times. Even if we know our […]
3 Ways to Get You From the “Now Normal” to the “New Normal”
A ‘period’ or just a passing ‘phase’? You may recall that the talk in the spring was that we would “bounce back” […]
Is What’s Old New Again?
Author Stephen King once wrote, “Sooner or later, everything old is new again.” While King might have stated this in regard to […]
What I Learned About Marketing From Dion, Studs Terkel, Saint Augustine, and Michelle Obama
Here are three words associated with this unusual experience of working from home (or living at work). Isolation, stress, ambiguity. They are […]
The New Rules of Sales & Marketing Relationships
It started when my mom slipped last week and broke some bones in her shoulder. Ouch! So now I’m getting on a […]
Surprising Lessons From The Minneapolis Police Department
A surprising business lesson on a Minneapolis Police car door Have you ever looked at a Minneapolis Police Department vehicle? You certainly have […]
On Your Mark, GET SET, GOOOOOOOOOOOOOOOOOOO!
So it appears most of us have survived the endurance portion of the current crisis. Now it’s time for the sprint. As we […]
The Future is here. Let’s get started.
The Future is here. Let’s get started. The wait is over. Welcome to the new (emerging) normal. It feels like last week […]
What I Learned About Marketing During A Pandemic From Dylan Thomas
What I learned about marketing during a pandemic from Dylan Thomas, et al Do not go gentle into that good night. Rage, […]