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About

“Company” comes from the Latin words “cum + pane”, reflecting that we need to “break bread together” when we work together.  

Have an impact by making difference.

“Company” comes from the Latin words “cum + pane”, reflecting that we need to “break bread together” when we work together.  

Have an impact by making difference.

The B2P Way

Why does B2B need to be B2P?

It’s business the way it was meant to be. Your company has developed a better way that lets your customers run smarter, faster, cheaper. This is good, but you risk getting smothered by large, dominant brands, if not your top obstacle: the status quo.

You need to compete smarter, not just harder. But you can’t compete smarter unless you get smarter about how and why your prospects buy… or don’t.

Books We've Written

Read Our Thoughts

Listen to What We Have To Say​

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The Team

Meet Your Integrated B2P Rev Team

Wayne Cerullo

Wayne Cerullo

Founder

Joanel Bernardo

Joanel Bernardo

Customer Success

Daniel Zamudio

Daniel Zamudio

Sales Enablement

Scott Olsen

Scott Olsen

Sales Enablement

Sarah Pynchon

Sarah Pynchon

Customer Insights

Scott Hornstein

Scott Hornstein

Research Management

Dennis Flynn

Dennis Flynn

Customer Insights

Sharon Shapiro

Sharon Shapiro

Customer Insights

The Team

Meet Your Integrated B2P Rev Team​

Wayne Cerullo

Wayne Cerullo

Founder

Joanel Bernardo

Joanel Bernardo

Customer Success

Daniel Zamudio

Daniel Zamudio

Sales Enablement

Scott Hornstein

Scott Hornstein

Research Management

Sarah Pynchon

Sarah Pynchon

Customer Insights

Dennis Flynn

Dennis Flynn

Customer Insights

Scott Olsen

Scott Olsen

Customer Insights

Sharon Shapiro

Sharon Shapiro

Customer Insights

Features

Giving Back

We see the work we do in a broader context. Our greater mission is to help our clients make life better for their clients by understanding their needs and serving them better.

Features

Giving Back

We see the work we do in a broader context. Our greater mission is to help our clients make life better for their clients by understanding their needs and serving them better.

Opportunity International

We believe business can and should be the engine of change in a world that very much needs it. That’s why we make a contribution after every project to Opportunity International , a leading international micro-finance group that helps a deserving small businesses in developing countries.

Most of these businesses are run by village women working hard to feed their families. Together we can make a difference not only in your company, but also in lives of hard-working entrepreneurs around the world. It’s a cool parallel.

 

charity: water

charity: water is a nonprofit organization bringing clean and safe water to people around the world.

Since charity: water was founded in 2006, we’ve been chasing one ambitious goal: ending the global water crisis. And while the water crisis is huge, we’re optimistic. We know how to solve the problem, and we make progress every day thanks to the help of local partners and generous supporters. If we work together, we believe everyone will have access to life’s most basic need within our lifetime.

 

Where Customer Revenue Optimization Works

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