Innovation Change Management

A children’s mnemonic device to remember the colors of the rainbow, or light refracted through a prism, or the palette of visible […]

RachelHornsteinNovember 17, 2020

The Power of Personalization We all know that personalization has been a mantra within the B2C space for quite some time now. […]

James Francis Thorpe was an Olympic gold medalist who was known as the greatest, most versatile athlete in the world. His life, […]

September is for planning Well, in normal times. But we have to plan… even in abnormal times. Even if we know our […]

RachelHornsteinSeptember 16, 2020

A ‘period’ or just a passing ‘phase’? You may recall that the talk in the spring was that we would “bounce back” […]

RachelHornsteinSeptember 9, 2020

Author Stephen King once wrote, “Sooner or later, everything old is new again.” While King might have stated this in regard to […]

Here are three words associated with this unusual experience of working from home (or living at work). Isolation, stress, ambiguity. They are […]

Innovation Change Management, Sales Marketing Integration

It started when my mom slipped last week and broke some bones in her shoulder. Ouch! So now I’m getting on a […]

Innovation Change Management, Management Effectiveness

A surprising business lesson on a Minneapolis Police car door Have you ever looked at a Minneapolis Police Department vehicle? You certainly have […]

Innovation Change Management, Sales Marketing Integration

So it appears most of us have survived the endurance portion of the current crisis. Now it’s time for the sprint. As we […]

Innovation Change Management, Management Effectiveness

The Future is here. Let’s get started. The wait is over. Welcome to the new (emerging) normal. It feels like last week […]

Innovation Change Management, Sales Marketing Integration

What I learned about marketing during a pandemic from Dylan Thomas, et al Do not go gentle into that good night. Rage, […]