A Crisis is a Terrible Thing to Waste: Clues
How do you keep your brand relevant during these tough times? Here’s clue #1 – this is not a selling opportunity. My […]
A Crisis is a Terrible Thing to Waste
Interesting, this sitting here at home trying to stitch back your professional life, and perhaps your company. Who knows what the world […]
What I Learned About Making a Point from Winston Churchill
How do you communicate a benefit-rich idea and have the other party listen to you, think about it, and take the recommended […]
Decision Drivers: It’s Win, Lose, or Draw for B2B Sales. Your Call.
Nosebleed stakes In sales it’s win, lose, or draw. There are no other options. The stakes could not be higher. Here’s how […]
7 Best Practices to Boost Your B2B Prospecting
A recent assignment, interviewing senior executives worldwide about their purchase process reinforced our view that some or all of what you think […]
MarTech vs. Marketers: Three Ways to Bridge the Gap and Drive MarTech ROI
A cross-industry study by B2P Partners of marketing executives and their relationship with MarTech reveals that marketers are not happy with the business outcomes […]
The 4 Surprising Tools to Overcome Your Hidden Top Competitor
Your Top Competitor is not Your Competitor Consider this: fully 60% of B2B opportunities every year are lost, not to another provider, […]
The Center of the Universe for B2B Prospecting
Every champion of a product or service believes in their heart that their target is the CEO. They need to find a […]
Finding Your Compelling Competitive Differentiation in B2B
What is it that really distinguishes you, that separates you from the bunch, that makes your prospects sit up and take notice, […]
Three Target Market Insights Critical to Effective B2B Content Marketing
In the past few years "buyer personas" have become a standard marketing tool or concept. Unfortunately for many, they have become another "box to check" on the ever-growing list of things marketers must do... often without much to show for the effort. So... are personas a real asset to marketers or just another faux marketing fad?
Content Karma: Crappy Personas = Crappy Content!
In the past few years "buyer personas" have become a standard marketing tool or concept. Unfortunately for many, they have become another "box to check" on the ever-growing list of things marketers must do... often without much to show for the effort. So... are personas a real asset to marketers or just another faux marketing fad?
The core reason b2b prospecting underperform. Why prospect personas represent opportunity?
In the past few years "buyer personas" have become a standard marketing tool or concept. Unfortunately for many, they have become another "box to check" on the ever-growing list of things marketers must do... often without much to show for the effort. So... are personas a real asset to marketers or just another faux marketing fad?