6 Ways to Improve Website Performance
Company websites are central to a brand’s online presence, even with the profusion of other digital touch points on social media and elsewhere. Even if it’s not where you first contact a prospect, it is where most B2B and many B2C prospective buyers end up at some point. As a result, the website is where it’s critical that your brand demonstrates to each of your prospect audiences that you understand them. While building brand affinity is patently important in the B2C world, it is surprisingly even more important in B2B where clients don’t just buy products, they form long-term, high-stakes, vendor relationships. Who you are is at least as important as what you’re selling. My vantage point have is B2B, but most points will apply universally.
Use your Company’s Top Problem to Power its Transformation
As you start this year, you have a surprising asset to make this a great year: your greatest weakness. That’s right. Your biggest pain could be your biggest gain. This is no pep talk. This is no self-help psycho-babble. This is an objective, historical observation. I’ve got the stories to prove it. I’m going to share just one famous example. But contact us – we’ve got more. First, the bad news Years ago (in a galaxy far, far away) I had the good fortune to be part of a team that turned around an old stogy relic of the past into a cutting-edge pioneer of e-business. That company was IBM.