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HomeUse your Company’s Top Problem to Power its TransformationChange Management

Tag: Change Management

Innovation Change Management

Use your Company’s Top Problem to Power its Transformation

As you start this year, you have a surprising asset to make this a great year: your greatest weakness. That’s right. Your biggest pain could be your biggest gain. This is no pep talk. This is no self-help psycho-babble. This is an objective, historical observation. I’ve got the stories to prove it. I’m going to share just one famous example. But contact us – we’ve got more. First, the bad news Years ago (in a galaxy far, far away) I had the good fortune to be part of a team that turned around an old stogy relic of the past into a cutting-edge pioneer of e-business. That company was IBM.

RachelHornsteinFebruary 12, 2016
Content Marketing

Why Marketing Automation Fails And Three Ways To Fix It

When both my girls lived at home I had a wonderful idea – let’s have a family calendar. We’re all bumping knees – I didn’t know you had a swim meet; your aunt’s birthday is next week; yes, Mom’s working Saturday. This would be a window into the week and a sketch of the month to keep us on track and off each others’ nerves. And if we put it on the computer, everyone has instant access. Didn’t work. So I tried printing a blank calendar and putting it on the refrigerator door. Everyone could just write stuff. Didn’t work. For a very basic reason – you don’t get the picture unless everyone contributes.

RachelHornsteinMarch 18, 2015

Where Customer Revenue Optimization Works

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