6 Ways to Improve Website Performance
Company websites are central to a brand’s online presence, even with the profusion of other digital touch points on social media and elsewhere. Even if it’s not where you first contact a prospect, it is where most B2B and many B2C prospective buyers end up at some point. As a result, the website is where it’s critical that your brand demonstrates to each of your prospect audiences that you understand them. While building brand affinity is patently important in the B2C world, it is surprisingly even more important in B2B where clients don’t just buy products, they form long-term, high-stakes, vendor relationships. Who you are is at least as important as what you’re selling. My vantage point have is B2B, but most points will apply universally.