6 Ways to Improve Website Performance
Company websites are central to a brand’s online presence, even with the profusion of other digital touch points on social media and elsewhere. Even if it’s not where you first contact a prospect, it is where most B2B and many B2C prospective buyers end up at some point. As a result, the website is where it’s critical that your brand demonstrates to each of your prospect audiences that you understand them. While building brand affinity is patently important in the B2C world, it is surprisingly even more important in B2B where clients don’t just buy products, they form long-term, high-stakes, vendor relationships. Who you are is at least as important as what you’re selling. My vantage point have is B2B, but most points will apply universally.
Customer relationships: Three lessons, Two Words and One Silver Bullet.
I’m a student of customer relationships and I’ve learned three important things. First, I’ve learned that the foundation of any long-lasting customer relationship comes down to two words: trust and respect. I’ve got to feel the love, that you’ve got my back. There’s plenty of other stuff, but at the core, there’s trust and respect, which I’d like to have throughout all my business relationships, thank you. It encourages me to assume the long-term. Otherwise, it’s short-term and transactional. Mr. Money never left the room, but his voice gets a lot louder when the discussion is about a transaction.