Creative Questions Energize a Quiet Commodity Industry
Instigation: This long-established supplier of office products to small businesses had just been acquired. The newly merged company was anxious to explore options to increase growth within the current customer…
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Being Right Can Be So Wrong
Instigation: Asigra has been quietly providing data backup and recovery software for decades. Positioned as the “cloud backup expert”, Asigra serves more than 550,000 sites throughout the world with single-minded…
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The Power of Product, Process, and … People
Instigation: Once a dominant manufacturer of those ubiquitous hospital IV pumps, Baxter was steadily losing market share to competitors with more advanced products. To reverse their fortunes, they developed a…
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Tradeshift
Instigation: Tradeshift is a B2B start-up offering a free invoicing platform and a growing web-based business network. Like many start-ups, its vision was grander than its reality. It quickly found…
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