Is Direct Marketing Dead? – Podcast
The internet is the greatest direct marketing medium every invented – Seth Godin. The Heart of Marketing’s newest podcast, Direct Marketing is Alive and Well on the Internet, features an…
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The core reason b2b prospecting underperforms
The overwhelming majority of people working on any given b2b marketing campaign have never seen, met or spoken to a customer, and certainly not a prospect. They work from reports…
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Content Karma: Crappy Personas = Crappy Content
I was going through some old family photos the other day. Wonderful memories of days long ago that I am digitizing to ward off the ravages of time. But, in…
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The Center of the Universe for B2B Prospecting
Every champion of a product or service believes in their heart that their target is the CEO. They need to find a way into CEOs’ consciousness. That the illumination of…
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