Blog – Page 11 – B2P Partners

Personas with Punch

In the past few years "buyer personas" have become a standard marketing tool or concept. Unfortunately for many, they have become another "box to check" on the ever-growing list of…

To Generate B2B Leads You Must Lead

In the past few years "buyer personas" have become a standard marketing tool or concept. Unfortunately for many, they have become another "box to check" on the ever-growing list of…

Cleanup in Aisle 3: Bizarro Customer, um, Service

In the past few years "buyer personas" have become a standard marketing tool or concept. Unfortunately for many, they have become another "box to check" on the ever-growing list of…

B2B Marketing to The Son of Man

In the past few years "buyer personas" have become a standard marketing tool or concept. Unfortunately for many, they have become another "box to check" on the ever-growing list of…