Optimize revenue throughout your
customers' entire lifecycle

Optimize revenue throughout your
customers' entire lifecycle

Overcome the Top 3 Barriers to Optimizing Revenue​

Ineffective Strategies

Effective strategies built on real world customer decision insights

Unaligned
Functional Teams

Revenue teams aligned around your best customers

Inconsistent Execution

Codification & adoption of best practices from best sales & success performers

Overcome the Top 3 Barriers to Optimizing Revenue​

Ineffective Strategies

Effective strategies built on real world customer decision insights

Unaligned
Functional Teams

Revenue teams aligned around your best customers

Inconsistent Execution

Codification & adoption of best practices from best sales & success performers

At B2P, we call this “CROW”

  • Customer
  • Revenue
  • Optimization
  • Works

CROW optimizes your NRR by shrinking the gap between what your best customers seek and what you deliver.

At B2P, we call this “CROW”

Customer

Revenue

Optimization

Works

CROW optimizes your NRR by shrinking the gap between what your best customers seek and what you deliver.

The B2P Way
Only CROW Delivers
The B2P Way
Only CROW Delivers
Customer growth strategies based on real-world customer insights and best practices of your top performers in sales & success
Concise field guides for all 4 customer plays co-created with your best performers so “buy-in” is built in
A bespoke growth plan based on a proven framework from our 20+ years of B2B experience
A 3-phase process engaging all 3 rev team groups in 3+ months by the integrated B2P team.
Customer growth strategies based on real-world customer insights and best practices of your top performers in sales & success
Concise field guides for all 4 customer plays co-created with your best performers so “buy-in” is built in
A bespoke growth plan based on a proven framework from our 20+ years of B2B experience
A 3-phase process engaging all 3 rev team groups in 3+ months by the integrated B2P team.

Phases

KNOW

GROW

CROW

Triple-Optimized GTM Strategy

Best Practices of Top Performers
Real-world Insights re: Best Customers
B2P Industry Insights
Focused Path Field Guides
Attract Guide
Retain Guide
Win Guide
Expand Guide
GTM Guide

Rev Team
Alignment

Marketing Team Guide Coaching
Sales Team Guide Coaching
Success Team Guide Coaching

Next Quarter Performance Gains!

Phases

KNOW

Triple-Optimized GTM Strategy

Best Practices of Top Performers
Real-world Insights re: Best Customers
B2P Industry Insights
GROW
Focused Path Field Guides
Attract Guide
Retain Guide
Win Guide
Expand Guide
GTM Guide

CROW

Rev Team
Alignment

Marketing Team Guide Coaching
Sales Team Guide Coaching
Success Team Guide Coaching

Next Quarter Performance Gains!

CROW from B2P Partners guides B2B SaaS companies to become the solution provider their customers are seeking.

"We must all hang together or, most assuredly, we shall all hang separately.”
- Benjamin Franklin

CROW from B2P Partners guides B2B SaaS companies to become the solution provider their customers are seeking.

"We must all hang together or, most assuredly, we shall all hang separately.”
- Benjamin Franklin

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What Clients Say About Us
What Clients Say About Us

Optimizing rev team performance worth 30 minutes?

Optimizing rev team performance worth 30 minutes?

Where Customer Revenue Optimization Works

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